In amidst of times when the business world was not sparked by the dawn of Information Technology, it was not so easy for businesses to approach customers and vice versa. The inclusion of Internet has revolutionized how businesses are run, it has introduced new communication channels and business strategies. The Internet has brought us to a multidimensional and more effective business platform referred to as e-business or e-commerce. The revolution of the Internet with smartphones has further facilitated the easy use of the internet; whether you are in The Himalayas, African Sahara or any farthest place around the globe, it can accompany you almost everywhere. How Social Media Is Changing the Business World
The inclusion of Internet has revolutionized how businesses are run, it has introduced new communication channels and business strategies
Many researchers have inducted that the most of the companies use social media to grow their business and increase the annual profit. In current digital times, businesses must have social media to enhance their businesses. Social Media has become the most effective mode of communication between the business and the stakeholders. It supports in achieving many objectives such as product marketing, user response, and market expansion.
The most popular social media platforms to reach out customers are Facebook, Twitter, LinkedIn and Instagram among many others. The main purpose of using social media platform for your business is to improve the relationship between customer and the company. It has been observed that the more involved you are in social media the more positive response you will get from the customers. You just need to maintain your product quality to make a great impact which will result in customer satisfaction and positive market reputation.
Social Media has become the most effective mode of communication between business and the stakeholders
Facebook is one of the most widely used social media platforms to stay in contact with friends and family. It has also become an important business platform as well. Another essential platform to grow your online business is YouTube, you need to make useful videos of your content and products. Publish them with good keywords and catchy thumbnails to create a good impression on others. It is a great platform on which you can promote your products and teach the audience in a very easy way. Just keep in mind one thing that the quality of your video should be good otherwise no one would bother to watch it. LinkedIn is one of the fastest growing online platforms that is used by individuals and businesses alike. You can promote your business in different teams even if you don’t personally know them. One thing that you should always keep in mind is that social media trends change rapidly, you’ve got to stay up-to-date if you want a successful social media presence.
The mobile operators are giving very affordable bundles for customers because they know that Social media can play a pivotal role in the promotion and expansion of any business
Use of Social media platforms is also increasing in Pakistan. The mobile operators are giving very affordable bundles for customers because they know that Social media can play a pivotal role in the promotion and expansion of any business. In an emerging economy like Pakistan, smartphones and social platforms have played a big part in increasing internet penetration.
There is number of ways through which social media can help run a better and profitable business.
Social Media has opened up new doors of employment in emerging markets like Pakistan
Gain valuable customer insights
It generates reliable customers and it’s rather more powerful than the physical market business. Business can gain an insight into any variation in customer demand and preferences. It is a much easier and quicker medium to get to know the customers better.
Increase Brand Awareness and Loyalty
When you are online you connect with more people and it increases customer loyalty with your brand and you can interact with more people very easily.
Most major social networks, including Facebook, Twitter, Pinterest, and Instagram, offer free mobile apps that let business owners manage their presence on-the-go
Run targeted ads with real-time Audience
Ads are the most powerful tool to promote your business and if you are doing online business then you should promote it by making video ads on LinkedIn, YouTube and Facebook.
Generate Higher Converting Leads
The more you are online the more customers you attract; this is the best way to generate highest sales in the world of social media marketing.
Provide Rich Customer Experience
One to one and on-time interaction will provide a rich customer experience and help in building a strong and long-lasting relationship that are the key to successful business.
Increase Website Traffic and Search Ranking
The social media marketing always demands the best SEO and if the SEO of your web content is good then it will bring you more traffic and customers.
Find out what your competitors are doing
When you have an online presence, you have a better chance to explore the strengths and weakness of your competitors to gain an edge over them. This way, you can get to know that how much improvement you need in your business and how you can get more customers.
Faster and easier Content Sharing
Social media is a fast and effective medium of getting your message to the larger audience in a short span of time.
Today, a large population around the world is using smartphones and more and more businesses are offering mobile-friendly experience. The benefit of the increased presence of mobile activity in our daily lives is huge for small businesses. Most major social networks, including Facebook, Twitter, Pinterest, and Instagram, offer free mobile apps that let business owners manage their presence on-the-go. Social media has provided a very cost-effective platform to start and promote businesses. It is especially very helpful for small businesses that do not have a lot of capital to invest in their business.
Social media has provided a very cost-effective platform to start and promote businesses. It is especially very helpful for small businesses that do not have a lot of capital to invest in their business
Many people have started selling their products and services through Facebook, Whatsapp, Instagram, and YouTube. This has opened up new doors of employment in emerging markets like Pakistan. By using it to learn more about your customers, engage with your audience, and extend your brand reach, you’ll be converted before you know it.